Activision
Story telling UX/UI
Partnering with one of the biggest game publishers in the world, we created new ways to tell the story of a legendary 17 year old franchise - Call of Duty - newly dominating on the mobile platform. We also created modern UX/UI for internal analytics tools as well as UX/UI on the new, upcoming title(s).
Project requirements:
Story Telling: A new way to tell the story of an old franchise, for a new global user base on a new platform.
UX/UI: Analytics dashboard that a creative will actually use regularly on a self-serviced level. UX/UI that is modernized for the next generation FPS on mobile (available in 2022/23)
Execution:
Story Telling: Quirky and charming for broader global appeal while maintaining core attributes of the storied MilSim franchise. We focused on creatives for performance marketing (UAC), social/community, and brand marketing.
UX/UI: Simple, modern, and clear for quick digest-level consumption while providing drill-downs for more in-depth analytics. Next generation mobile FPS interface (available in 2022/23)
