Be.A.Man Games
Story telling UX/UI content
Project for a quirky company that combines cute, super modern, child humor, and new AR/location-based experience - all into a mobile social sim game.
Project requirements:
Story Telling: Make the strange become the new normal.
UX/UI: Make the complex sim game vs. AR vs. location systems easy to understand and use.
Content: Approachable but unique, aligned properly to product-specific user personas.
Execution:
Story Telling: Branding that triggers curiosity first, then brings about hilarity.
UX/UI: A clean and intuitive UX, slick and representative skeuomorphic UI appreciated and featured by Apple.
Content: Zany, funny, and modern museum worthy.
