Onsights
Story telling UX/UI
Partnering with a computer vision driven retail analytics company, we revamped the branding to simplify the messaging and broaden the appeal for the enterprise customers and end users. We also created consumer-grade UX/UI for the enterprise users in their effort to better understand and analyze retail foot traffic and buying patterns.
Project requirements:
Story Telling: A rebranding and brand marketing endeavor.
UX/UI: Enterprise dashboard for retail storefronts and mall operators.
Execution:
Story Telling: Clean and simple for broader appeal and ease of understanding around core tech and use cases.
UX/UI: Easy-to-use, and with direct-access entry points based on user personas. Get in, get your key information, set up for the next batch of data, get out and move on with the rest of your busy day.
