Story Telling: Modern and bright branding scheme that resonates with both adults and children.

UX/UI: Mobile software experience that has both utility depth and ease-of-use that “a child can use”.

Content: Fun and meaningful world fiction and characters without the “lecturing” vibes.

Story Telling: Clean lines with a mix of bright colors and trend-aligned pastels.

UX/UI: Separate apps for parents and kids - dashboard and transactions oriented parent experience, and content and play oriented child experience.

Content: Short-burst music videos with rich and lesson-specific storylines, and quirky animal characters that represent specific values around money (Invest, Save, Give, and Fun).