DeNA
UX/UI content
Project for a Japanese consumer internet company with a dominant mobile gaming presence since the feature phone era. With ngmoco acquisition in the US, DeNA embarked on a multi-year market entry initiative into the Western territories.
Project requirements:
UX/UI: Product specific interfaces addressing complex game systems for core/deep gamers.
Content: A cohesive set of content for the fantasy genre, while leading a network of independent contractors.
Execution:
UX/UI: Flagship titles were driven by our UX/UI. In addition, a brand new concept around interest-based gamer social network and content consumption experience was presented to the company. While DeNA didn’t move fast with the idea, several executives left the company and launched a startup based on our idea.
Content: High production value fantasy themed 2D and 3D creative content.
