LittleGreats with Lily & Gus
Story telling UX/UI content
5G enabled interactive video and AR based edutainment. Parenting is hard - this service helps by bringing basic life skills and values teaching material up to date. Delivered in short format (learning subject focused, episodic 3 minute content) through a ubiquitous platform (mobile) that this new generation is born into. Imagine Sesame Street and Mr. Rogers made for mobile.
Project requirements:
Story Telling: Character driven, and surrounded by rich world fiction that modern kids and parents can get excited about.
UX/UI: Mobile video content consumption experience that also has a component for parents to monitor and learn together with kids.
Content: Modern and cute, relatable, and unique.
Execution:
Story Telling: Branding that is vivid with crisp treatments.
UX/UI: Unified mobile experience for kids and parents - video watching and AR experience for kids + light dashboard and expert guiding resources curated for the parents.
Content: To become a GOAT in a chosen field, kids need to first develop fundamentals (see what we did there?).
