SK Telecom
Story telling UX/UI content
Project for one of the key subsidiaries of a South Korean conglomerate entering the US market through mobile product offerings.
Project requirements:
Story Telling: Identity that is anchored by an established global branding with an added flair suitable for the targeted US mobile demographic.
UX/UI: Mobile software experience for different product categories - messaging, games, video, and education.
Content: High fidelity content for different product categories.
Execution:
Story Telling: Appropriate call back to core color schemes of the parent company while carving out product focused identities.
UX/UI: Delicate balancing work between 2D and 3D UX/UI, for both messaging and game products.
Content: Approachable, bright, colorful, and happy.
