Cloud9
Story telling UX/UI
Partnering with one of the premier E-Sports teams, our charter was to help create and promote the team’s new community product on mobile.
Project requirements:
Story Telling: New product launch and core brand identity maintenance.
UX/UI: Mobile software experience that quickly and simply hits at what matters most for the fans of the team and its players.
Execution:
Story Telling: Subtle upgrades to the existing brand identity, with value proposition clarity.
UX/UI: Modern and minimal UX/UI to support complex information architecture around the team, its players, news, and events.
