ngmoco:)

Project for a definitive game development and self-publishing startup. With the launch of Apple’s App Store, every vertical was reimagining itself in this new world. ngmoco was a leader in taking the successful publishing business model from incumbents like EA onto direct digital distribution, combining it with the freemium monetization strategy of Asian gaming companies. All of it wrapped up in amazing touchscreen mobile gaming user experiences, prolific output of 50+ games were released over 2 years through in-house and external studios. Many of the games garnered commercial and/or critical success and set the company up for a large early acquisition.