The Crown League
Story telling UX/UI
A fantasy sports team ownership experience that is nationally operated on a professional level, with blockchain as its infrastructure.
Project requirements:
Story Telling: Identity that is aligned with leading sports mass media outlets, but with unique attributes that allow for a new league to carve its own path.
UX/UI: Mobile software experience provides breadth and depth of ownership, live score tracking, and community interaction.
Execution:
Story Telling: Branding that is cool and unique to sports fanatics without going over the top.
UX/UI: Legible mass-information organization with rich visuals that appeal to sports fans. Options for both light and dark modes.